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Communication
Made to Stick
by Chip Heath & Dan Heath · 2007
Make your ideas unforgettable using the SUCCESs framework: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
6 commands~75 min totalSUCCESs: Simple, Unexpected, Concrete, Credible, Emotional, Stories
$7one-time
- 6 interactive commands
- ~75 minutes of coaching
- 6 deliverable artifacts
- Personalized to your inputs
Commands
Score your idea on all six SUCCESs dimensions
15 min
Output
Stickiness scorecard
Preview
See what a BookSkill session looks like in action.
BookSkills — Made to Stick
>/success-audit
Let's get started with **success-audit**. Score your idea on all six SUCCESs dimensions.
I'll walk you through this step by step — it takes about 15 min. At the end, you'll have your **Stickiness scorecard**.
Ready? Let's dive in.
>
What You'll Get
Stickiness scorecard
via /success-audit
Core message statement
via /core-message
Hook and gap opening
via /unexpected-hook
Concreteness rewrites
via /concrete-test
Story framework with narrative
via /story-finder
Simplified communication plan
via /curse-of-knowledge
$7
