Hooked
by Nir Eyal · 2014
Build habit-forming products using the Hook Model: trigger → action → variable reward → investment. Design products people can't put down.
- 5 interactive commands
- ~75 minutes of coaching
- 5 deliverable artifacts
- Personalized to your inputs
Commands
Map the Hook Model for your product
Output
Hook Canvas diagram
Preview
See what a BookSkill session looks like in action.
What You'll Get
Hook Canvas diagram
via /hook-canvas
Trigger strategy
via /trigger-design
Reward system design
via /variable-reward
Investment loop design
via /investment-loop
Manipulation matrix assessment
via /manipulation-matrix
$7
More in Marketing
View all
The Tipping Point
Malcolm Gladwell
Understand how ideas tip into epidemics. Identify Connectors, Mavens, and Salesmen in your network, design for stickiness, and leverage the power of context.
Purple Cow
Seth Godin
Be remarkable or invisible. Design products and marketing that are worth talking about. Find your sneezers and give them something to spread.
$100M Offers
Alex Hormozi
Create Grand Slam Offers so good people feel stupid saying no. Use the Value Equation to maximize dream outcomes and perceived likelihood while minimizing time and effort.